There are certain people who, when presented with a button saying Do Not Push It, cannot stop themselves from doing exactly that.

Scientific studies* have shown that these people tend to be wittier, more imaginative, more attractive to their peers and less prone to nervous incontinence than those who never press the button. They also tend to live longer.

Asssuming they don't blow themselves up in the meantime.

*Roth & Chaykin, University of California 1989, from a representative sample.